Tag Archives: business

Why Your Business Needs a Blog

I guess this post comes a little late, since I already talked about guest posting techniques for your blog. I should have started out with this post. But oh well! Better late than never.

One of the ways that SEO works is that your website will be more optimized with unique content. Having something new to post regularly will refresh your website and keep it relevant. It will also help you in terms of keywords. The more you write about topics relevant to your business, the more you will show up when those keywords are searched for on Google. It also has the added bonus of making you appear to be an expert in your field. If you share your blog posts on social media, you can drive more traffic to your home page, resulting in more exposure and more sales.

So, what should you write about? Really, this depends on your business. If you have a local business, write about your area. Absolutely write about anything that pertains to your products. You can also write about businesses in general, like how to make your office greener or anything relating to being an employee. If you find something interesting and think your audience might too, go ahead and write about it. Writing about social media is also a great idea.

Let’s create an example. We’ll make up a hypothetical beauty salon located in Denver, Colorado. If this beauty salon had a blog, they would want to write about Denver, Colorado; beauty products; being a freelance beautician; beauty school; beauty salons; different beauty treatments; keeping your body healthy; being an employee; advertising, especially on social media; celebrities and their beauty treatments; budgeting; and more. When it comes down to it, don’t limit yourself. You’ll do better to keep it relevant most of the time, but it’s more important to have fun with it and be creative.

A Guide to Facebook Analytics

Analytics are the tools you use to determine your effect on social media platforms. It will give you invaluable insights, such as how many people clicked on your link, when your fans are online, who shared your content, and more. Analytics can help you determine the optimal timing, content, and angle of your posts on social networks.

So where do you find analytics? Each social media platform has their own. Pinterest, Facebook, Twitter, Instagram, Tumblr, LinkedIn, Google, and even Instagram all have different methods (though they will give you roughly the same information). A lot of the access to analytics depends on whether or not you have a business account, instead of a personal account, on each of these platforms. So first things first – make sure your account is strictly for business! For the social media platforms that need you to have a business account, they also have specific instructions on how to convert your current account into a business account.


Let’s start with Facebook. Business on Facebook have converted into “pages.” Instructions on how to create a Facebook page are here: https://www.facebook.com/business/build. Once you are the admin of a Facebook business page, you will be able to see lots of information at the top of your page that no one else can see (unless they too are an admin). This section includes post information, messages from other Facebook users, a place to invite friends to like your page, and “Get More Likes.”


Facebook has added a new feature, a section labeled “Insights.” The “Insights” section is your Facebook analytics. (It’s the one in the middle of the bottom row.)

Your insights will have a lot of graphs like this one. The sections are “Overview,” “Page,” “Posts,” and “People.”

Information under “Posts,” will tell you which type of content has done the best. Note that sometimes the number in people “reached” versus “engagement” can differ. If your business’s goal is to get more visitors to your Facebook page, then “reached,” is the important data. If your goal is people following links back to your business’s website, then “engagement” is what’s important for you.

Also under “Posts” is the subheader “When Your Fans Are Online.” This is great information. Knowing when your fans are active on Facebook will help guide you to the ideal time to post new statuses.

The “People” section will also help you determine the type of content to post. It can tell you the age ranges, genders, languages, and country of your fans. This can be really helpful as you can adjust how you gear your information. For instance, younger people will most likely respond better to memes and pop culture references.

So hopefully this will help you understand analytics better and you can begin the process of using analytics. Let us know if you have any thoughts, comments, or questions!