Tag Archives: social media marketing

There Are Tumblr Analytics?

Lots of businesses are turning to Tumblr blogs as a way to do some marketing. Tumblr is great for businesses that are mainly visual, as most of Tumblr is pictures and GIFs. This social networking platform is also full of teenagers and college students. If you are trying to appeal to a younger audience, check out Tumblr.

Tumblr is another social media platform with built-in analytics, like Pinterest and Facebook. There are other outside tools that will give you analytics, such as Simply Measured (which we talked about with Instagram analytics) and Numblr. However, the easiest and least expensive (some of these analytics tools charge you) way to figure out Tumblr engagement is to use the “Activity” section pictured below.

“Activities” is great because it will tell you exactly who has liked or reblogged your content, and who is following you. Other analytics don’t give you this specific information – they just tell you how many people have reblogged you. This can be helpful for a lot of reasons: you can see if your audience has expanded, rather than just the same people over and over responding to your content. You can get to know your audience a little better and cater to them, if you’d like. You can return the favor by liking, reblogging, or following them, in turn building up a social media community.

Unfortunately, Tumblr analytics still lacks a lot of what other social media platform analytics has. You can see the time when your content is being liked or reblogged, which can give you an idea of when your followers are online, but does not tell you outright like Facebook does. Your most popular posts are displayed, but you are unable to see how all of your posts compare to one another.

At one point in the past, Tumblr had a feature called “Tumblarity.” This was similar to the current “Activities,” except it would tell you how you ranked up compared to other Tumblr blogs. It would also show you who the top Tumblr blogs were, allowing you to glean some inspiration from them. It gave a fuller picture, such as the types of content you were posting, how much original content, and how much engagement you had ever received.

It’s possible that with the change of hands (Yahoo recently bought Tumblr), some improvements will be made. My hope is that it’ll be a combination of “Activities” and “Tumblarity.”

Numblr, on the other hand, looks like this:

It does give you a little more information in terms of your content type and originality. It’ll also tell you the most popular posts and how many notes you’ve gotten.

This is what the Numblr score refers to:

A Numblr score is made up of three weighted variables that end up placing a Tumblr account on a scale from 10-100. We capture every post a Tumblr has authored to calculate the score. For the purposes of this report, we rounded scores to the nearest whole number.

The most influential variable is a Tumblr’s note to post ratio. We look at all of the posts that are originally authored by the Tumblr account and then calculate an average; reblogged posts don’t count toward the ratio.

The second variable is content longevity. There’s some nuance to it, but what we’re doing is calculating the distance in time between when a post was first authored and when it received its last note. The longer that distance is, the better.

The third variable is the post frequency of a Tumblr. We calculate the time between each post and average it out across the Tumblr’s entire history to calculate a post interval. You can probably guess that there’s a sweet spot here. Post too frequently and you’re more likely to underperform because you won’t get as many notes per post. Post too infrequently and you’ve got a stale presence that people don’t recognize in their Tumblr Dashboard.

Finally, we look at the entire system’s performance (every account that’s been added to Numblr) and score an account relative to how well all of the other accounts are performing.

From: http://undercurrent.com/post/ranked-the-top-25-fashion-brands-on-tumblr/.

So like Tumblarity, your Numblr score tells you where you ranked compared to other Tumblr blogs.

That’s what I’ve got for today. Tell me how you feel about Tumblr, Tumblr analytics, and Numblr in the comments!

How to Use Twitter Analytics

In the last post we talked about Facebook analytics. I discussed how valuable a tool analytics is, and how it can really help guide your posts to a more successful place. This time, I want to talk more about Twitter analytics.

Just like Facebook analytics, Twitter analytics will give you data on how many people viewed your post, how many times your post was retweeted/shared/replied to, and how many times your links were clicked on. This is important for businesses that are trying to generate traffic to their website.

For Twitter analytics, go to ads.twitter.com. This is the website where companies can buy promotions for their posts as a form of advertising. However, you do not need to pay any money or buy any promoted posts in order to view your analytics. Just enter your account information, and wonderful data should appear in the “Analytics” section on the top right of the page. (Data should appear. Of the 3 Twitter business accounts I manage, on one of them the “Analytics” tab does not show up. I don’t know why that is yet. If you know why, please comment below and let me know!)

The “Analytics” section gives you information about your posts and your followers. If this isn’t working, Simply Measured will give you a free report on your Twitter followers here: http://simplymeasured.com/free-social-media-tools#report-20. I have yet to see any other Twitter analytics tools that are free, but I also haven’t looked very hard.

It should look something like this:

Twitter analytics is a useful tool because it can tell you optimal times to post and hashtags that generate a lot of interaction. Without this tool, trying to create successful tweets is a shot in the dark. This removes much of the guesswork. You can also find out which posts work well and which ones don’t. It might be a harsh reality for those who think that they are funny, but actually aren’t. But it will help your business.

Your followers data will look like this:

Knowing who your followers are will help you create better content. In this picture, most of the followers are interest in technology and tech news. From that you can gather that tweets about technology generate the most interest. The “Your followers also follow” allows you to check out your competition. Research them a little and copy their successful methods.

So I hope that helps! Good luck with your tweeting. And please comment with questions, suggestions, corrections, success stories, or jokes about Twitter below!