In the last post we talked about Facebook analytics. I discussed how valuable a tool analytics is, and how it can really help guide your posts to a more successful place. This time, I want to talk more about Twitter analytics.
Just like Facebook analytics, Twitter analytics will give you data on how many people viewed your post, how many times your post was retweeted/shared/replied to, and how many times your links were clicked on. This is important for businesses that are trying to generate traffic to their website.
For Twitter analytics, go to ads.twitter.com. This is the website where companies can buy promotions for their posts as a form of advertising. However, you do not need to pay any money or buy any promoted posts in order to view your analytics. Just enter your account information, and wonderful data should appear in the “Analytics” section on the top right of the page. (Data should appear. Of the 3 Twitter business accounts I manage, on one of them the “Analytics” tab does not show up. I don’t know why that is yet. If you know why, please comment below and let me know!)
The “Analytics” section gives you information about your posts and your followers. If this isn’t working, Simply Measured will give you a free report on your Twitter followers here: http://simplymeasured.com/free-social-media-tools#report-20. I have yet to see any other Twitter analytics tools that are free, but I also haven’t looked very hard.
It should look something like this:
Twitter analytics is a useful tool because it can tell you optimal times to post and hashtags that generate a lot of interaction. Without this tool, trying to create successful tweets is a shot in the dark. This removes much of the guesswork. You can also find out which posts work well and which ones don’t. It might be a harsh reality for those who think that they are funny, but actually aren’t. But it will help your business.
Your followers data will look like this:
Knowing who your followers are will help you create better content. In this picture, most of the followers are interest in technology and tech news. From that you can gather that tweets about technology generate the most interest. The “Your followers also follow” allows you to check out your competition. Research them a little and copy their successful methods.
So I hope that helps! Good luck with your tweeting. And please comment with questions, suggestions, corrections, success stories, or jokes about Twitter below!